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22/07/2008
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Psychological design factors in a design are an essential factor for accomplishment in the marketplace
Many people establish a relationship with their car (or other products) similar to the way they form relationships with each other - and it is essential for designers to remember this, according to Gert Volker Hildebrand, head of the Mini Design team in Munich.
Hildebrand describes his approach as multi-sensory design where the principle is that to ‘see’ comes first, regardless of whether this refers to a human being or product. Then come ‘feel’ and ‘touch’ – shaking hands for a human or taking hold of the door handle for a car.
Then comes ‘talk’ (how the buttons operate, the sound of the door closing and the engine starting). This is followed by “smell’ which he depicts as, “the most remembered of all”. And finally there is ‘taste’: “If you drive the car, it is the taste of the road,” he says.
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Author
Tom Shelley
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