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Getting your ideas accepted
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13/10/2008
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Designer engineers – and many other people – can increase the chance of their ideas being accepted if they frame them in the right way, says a leading innovation expert and author.
Anne Miller, author of ‘The Myth of the Mousetrap’, says that too many engineers take initial rejection personally.
“When you realise that rejection is normal, you can do something about it,” she says.
She says that people on the receiving end of ideas go through four slow stages in the process of acceptance: blindness, frozen, interested and finally integrated.
Creative people often present their ideas in their own terms, making them sound exciting and innovative. But project managers are often conservative, so she suggests making the idea sound less radical.
One idea she has used is to write a “boring memo”, which plays down an idea’s radical nature – and ensuring acceptance.
* A longer article appears in the October issue of Eureka.
Results of our exercise to illustrate ‘inattentional blindness’ – which often stands in the way of ideas being accepted – will run later this week.
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Author
Lou Reade
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