PTC helps companies around the world reinvent the way they design, manufacture, operate, and service things in and for a smart, connected world. In 1986 it revolutionised digital 3D design, and in 1998 were first to market with Internet-based product lifecycle management. Today, its leading industrial innovation platform and field-proven solutions enable you to unlock value at the convergence of the physical and digital worlds. With PTC, manufacturers and an ecosystem of partners and developers can capitalise on the promise of the Internet of Things (IoT) and augmented reality (AR) technology today and drive the future of innovation. David Grammer, PTC UK’s senior vice-president, looks towards 2018 and 5 product trends to keep an eye out for.