Creating mixed reality experiences for enterprise

Written by: Tom Austin-Morgan | Published:

PTC is working with Microsoft to create enterprise mixed reality (MR) experiences with Microsoft HoloLens. Design engineers can use the ThingWorx Studio MR authoring and publishing tool to build hands-free MR experiences for HoloLens.

“The combination of ThingWorx Studio and HoloLens opens up tremendous opportunity for industrial customers to create immersive ‘hands-free’ mixed reality experiences for a variety of business-critical use cases, including for manufacturing, and service,” said Terry Farrell, director of mixed reality marketing, Microsoft. “The collaboration with PTC enables HoloLens customers to create these experiences faster and more easily so that they can take advantage of this opportunity.”

The collaboration will be highlighted this week at Microsoft Ignite in the PTC ThingWorx Studio booth. Attendees will be able to see how quickly and easily MR experiences can be created in an enterprise setting using ThingWorx Studio. The hands-on MR demonstrations will include a sales and marketing use case showing how customers can view different product options in life-size scale in front of them and a service use case showing how a field service technician can view the steps to properly conduct a maintenance procedure directly on the machine needing repair, ‘hands-free’ with HoloLens.

“Manufacturers are faced with challenges when designing, building, operating, and servicing smart connected products,” said Mike Campbell, executive vice president, ThingWorx Platform, PTC. “The combination of ThingWorx Studio and HoloLens enables users in business settings to create mixed reality experiences that can help support some of these challenges in an easier, faster, and more cost-effective way.”


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