The Competitive Edge: Robust Design Innovation with Simulation Driven Product Development

Until recently, getting a product to market faster, cheaper and better than the competition usually was good enough. Not anymore. Now in addition to time to market, cost and quality, manufacturers must focus on innovation: designs that take the market by storm along with leading-edge development processes that transform conceptual ideas into saleable, reliable and cost-effective products.

Click here to download a free copy of The Competitive Edge: Robust Design Innovation with Simulation Driven Product Development Whitepaper from ANSYS. Engineer product integrity through robust design Smart companies understand that products are actually promises to customers. Their products perform superbly, provide good value and satisfy customer's expectations in every respect. Without such product integrity, you risk product failure, warranty claims, recalls and possible damage to your brand name. Robust design is a key to reducing such risk. This method of product development helps you to identify a wide range of variations — operating conditions, consumer usage, manufacturing processes and material properties — and create a design that is robust, one that includes optimal values for a likely set of conditions. As products become more complex, there can be dozens, hundreds or even thousands of inputs. Some of these are within your control (such as material properties); others are driven by external factors (manufacturing, consumer usage). Robust design investigates a wide range of scenarios through simulation to understand how the product will perform along multiple dimensions in the real world. Incorporating robust design into an engineering simulation process reduces uncertainty. Innovate with confidence You can conduct lengthy, expensive physical tests and still not reach an optimal design. Or you can integrate time-saving processes (such as what-if analysis, design of experiments, parametric study and goal-driven optimization) within virtual simulation to arrive at the best design. Robust design promotes innovation, enabling your engineering team to transform outside-the-box ideas into product breakthroughs. Ensure product integrity Virtual engineering helps to ensure that the features you build in to your product will operate as designed in the real world. ANSYS engineering simulation software reduces the risks associated with low product integrity, especially as designs become more complex. When you use our technology to virtually evaluate product design ideas, you also reduce production time and costs. Download a free copy of The Competitive Edge: Robust Design Innovation with Simulation Driven Product Development Whitepaper from ANSYS. For more information on ANSYS visit us at www.ansys.com/uk