PTC introduces free trial of its AR ThingWorx Studio

PTC has launched a ThingWorx Studio augmented reality (AR) free trial program for the Industrial Internet of Things (IIoT). The program gives companies access to the newest features of ThingWorx Studio and enables them to begin creating their first AR experiences in minutes.

Companies entering the ThingWorx Studio free trial program will have access to one of the fastest and simplest ways to author and publish AR experiences for the IIoT. The ThingWorx Studio free trial program is expected to draw in companies that are focused on using AR for five primary use cases: visualising IoT data in AR dashboards, augmenting step-by-step service instructions, training tutorials, sales and marketing, and design reviews. These use cases demonstrate the broad applicability of augmented reality in the industrial and enterprise spaces, particularly when it is combined with IoT.

“Augmented reality has incredible potential for the IIoT, but creating AR experiences needs to be fast and simple,” said Mike Campbell, executive vice president, ThingWorx Platform, PTC. “We designed ThingWorx Studio to take the complexity out of AR. By joining the ThingWorx Studio free trial program, companies have access to one of the most powerful AR development tools available, and users can begin creating AR experiences in mere minutes.”

The program follows the success of the initial ThingWorx Studio pilot program, which ran from July 2016 through April 2017. Over 1,500 companies used the ThingWorx Studio augmented reality authoring and publishing tool to create, prototype, and pilot new AR experiences for the IIoT space, including Oracle, Solar Turbines, OSIsoft, Fujitsu Network Communication, and EPAM. In total, the new industrial and enterprise-focused AR experiences generated by participating companies were viewed more than 100,000 times.

Because it is part of the ThingWorx IIoT platform, ThingWorx Studio allows content creators to incorporate connected product data from ThingWorx into their AR experiences. When an AR experience is generated, data from the product – such as temperature, fuel level, or operating speed – can be displayed, allowing for a simple, digital interface for consuming information.