Marketing for Engineering Managers

Understanding the concept of modern effective marketing in engineering is essential for anyone who wants to progress from a purely technical role towards managing departments or clients. This seminar will help you understand how your role impacts on value creation, both internally or externally.

The event will highlight key areas to focus on as a manager, allowing you to remain competitive in increasingly difficult markets by inspiring innovation, customer satisfaction and staff loyalty. Most importantly all these skills will help your business succeed by retaining customers. In a concentrated atmosphere the basic theoretical concepts will be covered, complemented by contributions from highly experienced marketing professionals working for engineering companies at a senior level. Sponsorship and Exhibition Opportunities If you have a product or service to promote you can enhance brand awareness through our range of exciting sponsorship / exhibition opportunities. For details of how we can tailor a package to suit your needs, contact Aman Duggal on: telephone: +44 (0)20 7973 1309 email: Location: Institution of Mechanical Engineers 1 Birdcage Walk London SW1H 9JJ United Kingdom