Engineering Design Show 2013 preview

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This time last year, I wrote that the <a href="">Engineering Design Show</a> would offer "the perfect complement to Eureka's editorial content". Little did I know then just how right I was.

2012's show proved a roaring success, attracting 1,600 design engineers to the Ricoh Arena, Coventry, to attend an event catering specifically to their professional needs. Exhibitors, too, declared themselves delighted, with the majority rebooking their stand for 2013 on the show floor. Meanwhile, the Conference programme attracted over 600 delegates and the Workshop sessions on the show floor were in some instances overflowing. The unqualified success of 2012's show vindicated the fundamental principle that underpinned its launch: that there was a real need for an exhibition devoted to design engineers' professional requirements. Or, to borrow what has become the Show's unofficial motto: 'Designed for Design Engineers' Almost before we knew how much of a success the 2012 show would be, however, the determination to build on it for 2013 already existed. 'Bigger and Better' have been this year's watchwords and this is borne out by a show that will now take up all three halls of the Ricoh's Jaguar Exhibition Centre, is co-located with the Electronics Design Show and will include a new section named 'Engineering Materials Live!'. This year, it is hoped that more than 2,500 visitors from all aspects of engineering design will attend, while around 200 exhibitors will be showing their wares. In addition, two Conference programmes will run this year for both the Engineering Design Show and the Electronics Design Show. Given these factors, it seems clear that this year's show will – as promised – be bigger and better in every way. Those of you who attended last year will find much, much more of the same, while those of you planning to attend are in for a treat. We look forward to seeing you there! THE CONFERENCE - ONES TO WATCH There will be no shortage of outstanding content at this year's Engineering Design Show Conference. Here are just a few of the highlights. The Dyson Way Dr Caroline J Simcock CEng MEng & Man (Hons) EngD MIMechE MIED PMP Dyson is synonymous with outstanding British design; the company prides itself on engineering products which work in different and better ways than their predecessors. Sir James is best known as the inventor of the Dual Cyclone bag-less vacuum cleaner, based on the principle of cyclonic separation; he is a design icon in his own right; championing engineering inspiring young minds. The Dyson design process starts with 'frustration'; looking at something and knowing that it can be improved. 'Wrong thinking' is another Dyson philosophy; keeping an open mind to new ideas and having no fear of failure.The presentation will also cover a brief history of Dyson, Sir James' story and the Dyson design process. Designing for Space Andy Bradford – Director of Engineering, Surrey Satellite Technology In this session, Andy Bradford will talk delegates through the challenges of designing these sophisticated systems to operate in the harshest environment of all. Andy started his career in the space industry as a young graduate trainee at ESA ESTEC; during this time he played a major role in the 'TeamSat' mission, which was a small satellite designed and built mainly by students and young graduates. Andy joined SSTL in 2000. His first role in SSTL was as a project manager, initially managing some closeout activities on the FedSat project. He went on to manage the BILSAT project from 2001 to 2003, and then the GIOVE-A project from 2003 to early 2006. After this Andy went 'back to his roots' to manage the Mechanical Systems Group, until August 2007 when he joined the SSTL leadership team, initially as Director of Projects, shortly afterwards transferring to the role of Director of Engineering, which he has held since November 2007. Specialise, Innovate, Outsource - the future for UK Design Simon Benfield, Design Director for Ramboll UK and Chairman of the Institution of Engineering Designers The UK design industry faces many pressures in the global marketplace. Decades of under investment and less than supportive education policies have left us with homegrown skill shortages, strong overseas competition and a reduced manufacturing base. This talk will consider the future for British engineering design and the approaches which industry are adopting, the merits of some of the approaches being taken, and the possible long term consequences. The talk will primarily draw on experiences in the construction industry, but will draw out themes and lessons applicable to all. It is intended that the audience will be drawn into a discussion and debate so that the viewpoints from different disciplines can be explored and to facilitate knowledge and best practice transfer between them. The five principles of product development Simon Smith, Associate Director - Products & Systems, Cambridge Consultants Getting a product to market is hard, creating a successful product is harder. By storyboarding a consumer's journey, this talk will illustrate and discuss the five rules of innovation which make the difference to a successful product. Simon Smith has more than 20 years' product development experience across a wide range of industries, specialising in the design of integrated mechanical products. As a senior consultant, he is the technical authority at Cambridge Consultants for a range of novel consumer products – and has applied his aerosol expertise to a number of innovative personal care spray products currently in development. CONFERENCE PROGRAMME No exhibition is really complete without a strong conference programme. By offering the perspectives of leading engineers from across the industrial spectrum, the Engineering Design Show Conference will perfectly complement the more practical, day-to-day focus of the exhibition and Conference. As the programme opposite makes clear, the Conference will offer delegates an unmissable opportunity to gain perspective on cutting edge technologies and strategies from some of the biggest names in UK industry. In addition, it will give a platform to some of this country's leading experts in fields ranging from additive manufacturing to satellite technology and advanced prosthetics. Some of the names to conjure with at the 2013 Conference include Surrey Satellite Systems, Jaguar Land Rover and Dyson. In addition, this year's panel session will include some of the UK's leading experts in additive manufacturing giving a realistic and hype-free perspective on this hottest of engineering topics. The delegate places for conference sessions are limited to 100 attendees per session. That said, they are going quickly, so haste is advised if you want to register for them. If you wish to reserve your place, then register now at to avoid disappointment. 2nd October 2013 Jaguar Suite 09:00-09:45 Developments in virtual design Andy Richardson, Head of Simulation, Jaguar Land Rover 10:00-10:45 The five principles of product development Simon Smith, Associate Director - Products & Systems, Cambridge Consultants 11:00-11:45 Designing for space Andy Bradford, Director of Engineering, Surrey Satellite Systems 12:00-12:45 The Dyson Way Dr Caroline J Simcock, Global Compliance and Approvals Manager, Dyson 13:00-13:45 Brompton Bicycles: Riding High Will Carleysmith, Head of Design, Brompton Bicycles 14:00-14:45 Reinventing the wheelchair Michael Phillips, Design Development Director, Renfrew Group International 3rd October 2013 Jaguar Suite 09:00-09:45 Defence and Aerospace keynote by Lockheed Martin Chris Dent, Head of Research & Technology, Lockheed Martin 10:00-10:45 Industrial design technology transfer Simon Benfield, Chairman IED/Ramboll 11:00-11:45 Additive Manufacturing: What's In It For Me? Chaired by the Eureka editorial team 12:00-12:45 Driving Success Chris Aylett, CEO, Motorsport Industry Association 13:00-13:45 Advances in robotic prosthetics Ted Varley, Director of Development & Operations, RSL Steeper 14:00-14:45 Solar-powered racing Cambridge University Eco Racing WORKSHOP PROGRAMME When it comes to innovation and product development, design engineers want practical demonstrations: the ability to see, touch and understand how a technology or process works. The 20 practical sessions provided within the two show floor workshop theatres do exactly that. With a diverse range of topics and technology areas, these free to attend seminars will allow engineers to understand how a new or existing technology, material or process can help them in their design projects. The workshops are free for visitors to attend, but space is limited to 50 attendees per session. If you are interested in attending one of the sessions listed below and wish to reserve your place, then register now to avoid disappointment at 2nd October 2013 Workshop Theatre - B115 10:15-10:55 Optimum bearing selection – Let's get the ball rolling! Dan Anderson, Applications Engineer, Schaeffler (UK) Ltd 11:15-11:55 Autodesk Industrial Machinery Solutions James Smith, Autodesk Technical Consultant 12:15-12:55 Lightweight polymer parts for demanding applications Horst Heckel, i.V. Dipl.-Ing, Product Manager LFT, EMS-CHEMIE (Deutschland) GmbH 13:15-13:55 Better materials data for CAD and CAE applications Dr Arthur Fairfull, Product Director, Granta Design 14:15-14:55 Engineering polymers: All you need to know Professor Malcolm F Fox, R&D Associate, Nylacast Workshop Theatre - H5 10:15-10:55 3D Printing: Hype or Manufacturing Technology? Jurgen Laudus, Director – Additive Manufacturing Solutions, Materialise 11:15-11:55 Getting to grips with adhesives Gavin Creech, Senior Applications Engineer, Scott Bader Company limited 12:15-12:55 Don't screw-up multi-material joining! Jeremy Scholefield, Director of Strategic Business, TR Fastenings 13:15-13:55 Intellectual Property – A commercial perspective Ian Harris, Partner, D Young & Co LLP 3rd October 2013 Workshop Theatre - B115 10:15-10:55 Minimising vibration in high-speed ball bearing applications Barney Eley, Application Engineer, The Barden Corporation (UK) Ltd 11:15-11:55 ProTec4 - an anti-counterfeit masterbatch Greg Hammond, Technical Director, Gabriel Chemie 12:15-12:55 Lightweight polymer parts for demanding applications Horst Heckel, i.V. Dipl.-Ing, Product Manager LFT, EMS-CHEMIE (Deutschland) GmbH Workshop Theatre - H5 10:15-10:55 Creating synergy by connecting processes Norbert Ott, Product Manager, Aucotec AG 11:15-11:55 A guide to industrial imaging Thomas Karow, Sales Manager, The Imaging Sourcing Europe GmbH & Ian Alderton, Sales Director, Alrad Instruments Ltd 12:15-12:55 Oxford to Minsk on a pint of petrol Ian Bell, Senior Sales Engineer, maxon motor and Peter Armstrong, DPhil Student, University of Oxford 13:15-13:55 RS Components – Product Launch Exclusive new product launch by RS Components FEATURES AND INNOVATIONS The 2013 Engineering Design Show will include a range of features and exhibits designed to demonstrate innovation and engineering excellence. Here, we take a look at what's in store to whet the appetite of visitors. Dyson's Ball™ Technology A cutaway explaining Dyson's Ball™ technology will be just one of the company's exhibits at the show. Ball Technology makes steering easier. The glass-reinforced polypropylene ball provides a protective space in which the motor and its components sit. Positioning this heavy part further down also lowers the machine's centre of gravity, reducing weight in hand and improving manoeuvrability further. Brompton Bicycles Designed and built in the UK, the Brompton is a folding bike that rides superbly, is safe, agile and fast, yet folds easily and quickly into a highly-compact and portable package. The result is a vehicle that increases your sense of freedom and independence. Finely-engineered and elegant, the Brompton has a full-sized frame, made mainly of steel for strength and stiffness. It is designed to be practical and light enough to be genuinely portable. A selection of these British design classics will be available to view at the Ricoh Arena. RSLSteeper – Operating Bebionic hand Leeds-based RSLSteeper will show its award-winning Bebionic 3 hand at the Engineering Design Show. RSLSteeper is a leading international manufacturer of upper extremity prosthetic products. The bebionic hand is the latest addition to its product portfolio and is claimed to be the most advanced prosthetic hand available on the market. Renfrew Group – Chair 4 Life Renfrew Group, in partnership with the NHS has developed an innovative children's wheelchair 'Chair 4 Life' to improve the quality of life for disabled children and young adults. The Chair4Life (C4L) initiative was developed by the NHS National Innovation Centre (NIC) in response to clear statements of clinical need from users, carers and health experts. The priority need was identified in the Department of Health's 'Innovation Health & Wealth' report to create a specification for a wheelchair that would be easily adaptable for a growing child. TRB Structures – BAC Mono and Lightning GT On show this year will be these two cutting edge cars. The Mono uses carbon fibre composite construction over a steel chassis (with FIA compliant rollover structure).The Lightning GT is a technological tour de force, with leading edge components and advanced engineering employed throughout. National Instruments – LabVIEW for Lego Mindstorms This demo will show how LabVIEW for Lego Mindstorms was designed specifically for use with the LEGO Education robotics platform, providing a sophisticated teaching tool that helps students programme the Lego Mindstorms NXT brick. Premier EDA Solutions/Altium – Angelic Bulldog The Angelic Bulldog is a motorcycle with a difference – it is intended to travel at 400mph and break the world outright motorcycle land speed record. Meet project leader Gabriel Uttley at the show and take a look at the vehicle he intends to ride into the record books Premier EDA Solutions/Altium – CUER The Cambridge University Eco Racing team will be taking part in the World Solar Challenge in Australia with its car Resolution during the show. However, members of the team will be available at the Show to discuss the technology underpinning this effort, as well as showing Endeavour, the car that took part in 2011's event. For a full exhibitor list, please click here. For more information about the Engineering Design Show, including details about how to register, click here.