London startup teaches driverless cars to think like pedestrians

Written by: Tom Austin-Morgan | Published:

Humanising Autonomy has raised $5.3 million to deploy its pedestrian prediction software globally, at scale. The funds will be used to expand the reach of Humanising Autonomy’s AI-powered technology across various vehicle platforms and levels of automation, to make cities better for pedestrians and other vulnerable road users.

The Seed funding is led by global Fintech and Insurtech investor, Anthemis Group with Japanese VC fund Global Brain Corporation, Germany-based Amplifier and Silicon Valley-based Synapse Partners.

Initially developed for autonomous vehicles, the software integrates with all levels of autonomy, including driver-assist features for human-driven vehicles on the road today. The London-based startup has already deployed Its software in the US, Japan, Germany and the UK.

“Our vision has always been to set the global standard for how autonomous systems interact with people,” said Maya Pindeus, CEO of Humanising Autonomy. “We now have the resources to rapidly scale our company and are excited to expand the reach of our technology across all levels of automation and increase our deployments around the world.”

The software is deployed in both human-driven and autonomous vehicles, to increase the safety of vulnerable road users, help with regulatory compliance, and reach Vision Zero goals. While the startup is currently focusing on Urban Mobility, it is planning to grow into adjacent markets and enable safer implementation of autonomous technologies across the world.

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