Bright ideas

Written by: Eureka! | Published:

Cyclist safety is a serious business. According to the Department for Transport, 11% of UK adults cycle on the roads once a week or more. That means millions of people on the roads both day and night.

But with increased numbers of cyclists comes increased likelihood of accidents and deaths. Cyclists are among the most vulnerable road users and a large part of this vulnerability lies in their visibility – or lack thereof.

It’s a strange fact that, while most aspects of cycling have come on in leaps and bounds in a technological sense, the same cannot be said for their lights. While there have obviously been great improvements in high-visibility clothing and reflectors, there has been relatively little innovation in the most obvious form of visibility, the bicycle lamp.

The challenge

So that is this month’s challenge: to come up with a bicycle light that is able to ensure cyclists are visible at all times and in all conditions to other road users. As ever, we have a solution in mind, but we’d like to hear what you come up with.

The idea we have in mind will be revealed in the January 2020 issue of Eureka! Until then, see what you can come up with. Submit your ideas by leaving a comment on the Coffee Time Challenge section of the Eureka! website or by emailing the editor: paul.fanning@markallengroup.com


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Coffee Time Challenge is just a bit of fun, but it is based on a real engineering solution. If you send in your ideas by using the comment button below, we can add your solution as an alternative – perhaps something funny, practical, cheap or, of course, innovative.

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