PTC to democratise augmented reality development

At LiveWorx 2016 PTC announced the availability of Vuforia Studio Enterprise – a powerful new tool for authoring and publishing augmented reality (AR) experiences. Originally announced as Project ThingX, Vuforia Studio Enterprise is integrated with PTC’s Creo 3D CAD visualisation and illustration software and ThingWorx Internet of Things (IoT) platform to add an AR component to connected ‘things‘– from manufacturing and factory equipment to solar panels and medical devices.

“Vuforia Studio Enterprise ushers in the era of augmented reality for the enterprise by delivering a set of components that allows practically anyone to create an augmented experience, with no coding knowledge required,” explained Jim Heppelmann, president and CEO, PTC. “By integrating 3D CAD data from tools like Creo and IoT data from ThingWorx, Vuforia Studio allows organisations to easily develop augmented reality experiences that enable enterprises to better create, operate, and service their connected products.”

AR is one of the fastest growing technology segments. However, its adoption is hindered by a lack of tools for content authors that can leverage existing 3D assets. Vuforia Studio is said to address this challenge and enables development of new experiences for creating, operating, and servicing connected products.

Vuforia Studio is claimed to democratise AR by allowing companies to use existing 3D assets from PTC’s Creo 3D CAD software, as well as other popular 3D modelling tools. Vuforia Studio allows that data to be combined with easy-to-create animations and sequences, as well as a product’s IoT sensor data through ThingWorx. This information is integrated through a suite of technology components that is said to simplify the development of AR experiences.

General availability for Vuforia Studio will be announced later this year. However, a pilot programmehas also been announced for those interested in adopting Vuforia Studio.