Keynote will outline Dyson's extraordinary rise to the top

Dyson, a company synonymous with outstanding British design, is one of a number of leading UK company's due to speak at the Engineering Design Show next week.

Dyson prides itself on engineering products which work in different and better ways than their predecessors. During an unmissable keynote at the 2013 Engineering Design Show, Dr Caroline J Simcock, the company's Global Compliance and Approvals Manager, will talk through the technology and methodology behind some of the company's cutting edge developments, including its revolutionary digital motor design. The presentation will also cover a brief history of Dyson, Sir James' story and the Dyson design process. Taking place at the Ricoh Arena in Coventry between 2 and 3 October, the Engineering Design Show is the only event of its kind catering for the needs of UK design engineers.. For more information about the Show, including details about how to register, visit www.engineeringdesignshow.co.uk.